Olivine is an upcoming master plan community in Donnybrook Victoria by Mirvac. The precinct offers a sustainable, liveable and therefore distinctly Melbourne opportunity that promotes social and economic participation through its mixed-use integration to deliver strong community benefits through localised employment, transport accessibility and community services.
The illustrations are primarily used in the Lead Generation Campaign, as well as in following marketing collateral and future campaigns. The Lead Generation Campaign is comprised of an Introduction and 5 Chapters that capture the essence of each chapter and convey the values and attributes that the community of Olivine encompasses, such as technology, sustainability, community and etc.
Project completed under the direction of Cornwell Brand Design.